Brand Ukraine Solutions

Context
In 2024, the Summit of First Ladies and Gentlemen, initiated by Ukraine’s First Lady Olena Zelenska, aimed to highlight child safety issues worldwide.
A major international study was needed to identify the key threats to children’s well-being across countries.

Research Tasks:

• Identify the key global threats to children’s well-being
• Engage parents and children from different countries for comprehensive insights
• Present research results at the Fourth Summit of First Ladies and Gentlemen

Lovemark Solution:
Together with Catalyse Research and UNICEF support, we conducted representative research in 15 countries. The study covered five key aspects of child safety: during war, at home, at school, online, and in the environment.

Impact:
9,000 respondents (parents and children) were surveyed.
The findings were presented at the Summit in Kyiv in September 2024 and published on the Global Platform’s official website, laying the groundwork for further activities, including during the UN General Assembly.

Account: Summit of First Ladies and Gentlemen, UNICEF

International research in 7 countries.

Context:
Ukraine, despite its rich history and potential, is primarily associated with war. It is crucial to not only keep the world’s focus on the war but also showcase Ukraine’s potential.

Research Tasks:

• Assess awareness and perception of Ukrainian brands and personalities
• Identify sectors most associated with Ukraine
• Understand motivators and barriers to purchasing Ukrainian goods
• Provide practical recommendations for Ukrainian businesses entering international markets
  

Lovemark Solution:
Conducted in May 2024 in collaboration with Umbrella and FPA, covering 2,806 respondents across seven countries.

Impact:
We identified the most recognized Ukrainian brands and personalities, analysed factors influencing international support for Ukraine through consumption, and developed a checklist with communication tips for Ukrainian companies expanding abroad.

Account: BRAND UKRAINE NGO, USAID/ENGAGE

Context:

The year 2025 is a Jubilee Year for the Catholic Church — a special year that takes place once every 25 years. One of the key highlights of the year was the Youth Jubilee, which brought together over 1 million young Christians from all continents.

For Ukraine, still fighting for its freedom and dignity, this was a unique opportunity to speak to the global youth not only as a country at war, but as a bearer of deep meaning, faith, and hope.

This request was initiated by the Patriarchal Commission for Youth of the Ukrainian Greek Catholic Church.

Objectives:

• Strengthen Ukraine’s presence at a global event
• Convey Ukraine’s message to the world’s Christian youth through universal values of faith and dignity
• Inspire global Ukrainian youth toward self-awareness and unity
  

Lovemark Solution:

We centred the campaign around VOLIA — the Ukrainian superpower that helps make the impossible possible, stay true to oneself, and believe even in the most challenging times.

The campaign included:

• Development of a communication strategy and message box for Ukrainian youth built around the idea of VOLIA
• A visual identity that fused the symbols of a wing (freedom) and a cross (faith)
• Branded merchandise: T-shirts, pins, postcards
• Video content explaining the essence of VOLIA through core Christian concepts
• A lecture titled VOLIA as a Ukrainian Superpower for young Ukrainians who arrived in Rome

At the heart of the campaign was a biblical message:
“I can do all things through Christ who strengthens me.” (Philippians 4:13)

We interpreted this verse as a spiritual expression of VOLIA — a God-given strength to act rather than observe, to do good, to love, and to live in freedom.

Impact:

Ukraine’s message reached over 1 million young Christians worldwide

Ukraine’s image was reinforced as a spiritually strong society rooted in values

VOLIA gained a new Christian dimension, becoming a universal code understood globally

Client: Ukrainian Greek Catholic Church